Google AdWords is Google’s advertising strategy that allows businesses to pay only when an internet user clicks on their ad. This strategy allows business owners to lower the cost of their advertising while simultaneously attracting more customers and improving their market reach.
But what is AdWords remarketing? The way this works is when a user visits your website, AdWords keeps track of this user for you so that you are able to reach them again when they search for related products or services on Google. It’s a form of targeted marketing that allows you to reach the right customers so that your advertising budget doesn’t go to those who are less likely to buy products and services from you. Here are the different ways that you can remarket with Google AdWords:
When you use standard remarketing, users who have previously visited your website will be able to see your ads on every website that is part of the Google Display Network. They will also be able to see your ads whenever they search for relevant keywords or phrases that are related to your products and services. For example, if you sell car parts and a previous visitor searches for “spare wheel”, they will see your ads on top of their search results.
Dynamic remarketing improves the benefits of standard remarketing by showing previous visitors tailored messages and pictures of products and services that they have already viewed on your website before. This strategy increases the chances that a visitor makes an actual purchase from your website. (Research has shown that consumers usually leave their carts and close the tab or browser before they can complete a transaction. This allows you to increase the likelihood of your visitors actually making a purchase from your website.)
If you have YouTube videos for your products and services, video remarketing will allow you to show your videos to users who have previously watched one of your videos. You can also adjust the targeting of your video remarketing strategy by setting different parameters such as keywords, demographics and interests.
Remarketing Lists for Search Ads
With remarketing lists for search ads (RSLA), you can reconnect with users who did not buy anything from your website but continue to search for the same products and services on Google. For example, if you sell clothes on your website and a visitor looks at your collection of coats, they will be categorized under a “Coat Category” that will help Google target them with your ads when they’re searching for coats again.
Customer List Remarketing
The last type of AdWords remarketing is the customer list remarketing where you can use data that you have gathered from your customers so that your ads will show up whenever they use the Google search engine or other websites under Google.
So, these are the different ways that you can remarket with Google AdWords. The next thing you need is someone who can help you create and manage campaigns. Broadplace has Google AdWords experts that can help you come up with a great strategy for your business.